All About Charli and Dixie D'Amelio's Parents, Heidi and Marc D'Amelio (2024)

Get to know Charli and Dixie D'Amelio's parents.

Best known as the father and mother of the social media phenoms, Marc and Heidi D'Amelio first stepped into the spotlight in the wake of their daughters' overnight successes on TikTok.

After tying the knot in May 2000, the couple welcomed Dixie in August 2001 and Charli in May 2004. In June 2019, their family discovered newfound fame as a result of their youngest daughter's viral TikTok video.

Since then, their lives have completely changed. Charli became the most-followed TikTok user in March 2020 (with over 100 million followers), the family launched an eponymous Hulu series in September 2021 and now they're embarking on a new business venture.

The family of four said goodbye to their comfortable life in an old New English suburb (where Marc ran for the Connecticut State Senate in 2018) and moved to Los Angeles, California where they now reside.

From their careers before fame to their transformed lives since, here's everything to know about the social media stars' parents.

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Heidi D'Amelio

All About Charli and Dixie D'Amelio's Parents, Heidi and Marc D'Amelio (1)

Prior to becoming a mom, Heidi was a personal trainer and model. She met her husband Marc — a then-salesman for the sportswear company Mitchell & Ness — in a New York City gym in 1997. Since having Dixie and Charli, Heidi has become a huge support system for them.

She plays a major role in helping them navigate the uncharted waters of overnight fame — much of what's explored in the family's hit Hulu docuseries, The D'Amelio Show (returning to the streamer for season 2 on Sept. 28).

As the mother of two social media stars, it's no surprise that Heidi maintains a strong online presence as well. In addition to entertaining her TikTok followers of 10 million — and 2.4 million on Instagram — with her day-to-day Hollywood happenings, she also uploads to her newly created YouTube channel.

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All About Charli and Dixie D'Amelio's Parents, Heidi and Marc D'Amelio (2)

Through the platform, Heidi hopes to inform viewers about the things she's passionate about, such as home decor, fashion and health and wellness. "I'm really looking forward to showing people my life before they just knew me as Dixie and Charli's mom," she says in her first YouTube video.

Not only does she show support for her kids, but she's been a major influence on them. Most recently, she was in part the reason why Dixie decided on a bold buzzcut, ridding the social media star of her long locks.

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All About Charli and Dixie D'Amelio's Parents, Heidi and Marc D'Amelio (3)

Charli credits her mom for teaching her "everything that I know from learning how to be confident with myself to figuring out my style and what I love about myself." She told PEOPLE, "I feel like, through every step of the way, I'm very thankful to have my mom and my parents in general, just always uplifting me."

Now, for the first time in her life, Heidi is on the opposing side of her daughter as she battles it out against Charli on season 31 of Dancing with the Stars. The two made history as the first mother-daughter duo to join the cast of ABC's hit reality competition.

Marc D'Amelio

All About Charli and Dixie D'Amelio's Parents, Heidi and Marc D'Amelio (4)

Much like his family, Marc D'Amelio has racked up an impressive social media following, with 10.5 million followers on TikTok and 1.6 million on Instagram. While he's definitely created a presence with his fitness-focused, TikTok-challenge-consumed social media pages, Marc is a businessman first and foremost (in addition to being a dad, of course).

With over 30 years of business experience — much of which includes working in the apparel industry — Marc recently launched the eponymous company, D'Amelio Brands, where he serves as a co-founder.

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All About Charli and Dixie D'Amelio's Parents, Heidi and Marc D'Amelio (5)

The company's goal "is to create authentic and accessible products across a variety of industries, from fashion and beauty to CPG and lifestyle," per the company's press release. "After years of working with other brands on deals and partnerships, we have an innate knowledge of what consumers are looking for as well as the ability to identify voids in the marketplace," Marc said in a statement.

While D'Amelio Brands comes in the wake of his daughters' social media successes, Marc admitted in a recent interview with Forbes that he was skeptical of Charli and Dixie maintaining a public online presence at first.

"We weren't always behind our kids being involved in social media. We weren't the type of parents that gave our kids phones at an early age," he said. "We try to protect them as much as possible, but we also give them the tools to do whatever they want."

All About Charli and Dixie D'Amelio's Parents, Heidi and Marc D'Amelio (2024)


What happened between Heidi and Marc? ›

Marc noted that he and Heidi were arguing “every night,” recalling one fight that happened at Dixie, 21, and Charli's house. “Charli and I yelled back and forth a couple of times and I left. I went back to Connecticut for seven days. There were days we'd go without talking.

Who are the parents of Charlie Demilio? ›

Charli D'Amelio and Dixie D'Amelio skyrocketed to fame thanks to their popularity on TikTok. Their success led to news that the social media stars and their parents, Marc and Heidi D'Amelio, would star in a reality show for Hulu in 2021.

Who are the D'Amelio sisters? ›

Who are Dixie D Amelio's parents? ›

Dixie D'Amelio's parents are Marc D'Amelio and Heidi D'Amelio. Heidi and Marc D'Amelio were married in May 2000 and had their first child, Dixie, in August 2001. Dixie D'Amelio also has a younger sister named Charli D'Amelio.

Why was Heidi fired? ›

Before leaving the house, she and Lauren promise to maintain their friendship. Heidi is fired from her position at Bolthouse Productions after becoming drunk during a company event. When traveling to New York City with Lauren for a business trip, Whitney quickly bonds with a singer named Jay.

Why did Heidi stop talking to her mom? ›

Heidi infamously cut her mom out of her life after her mom expressed how disappointed she was in her getting 10 surgeries.

What happened with Charlis' parents? ›

Marc and Heidi D'Amelio reached a breaking point in their marriage when she and youngest daughter Charli D'Amelio were competing on Dancing With the Stars in late 2022. “It kind of hit me all at once — all of a sudden, I turned around … my life has turned upside down.

What is Heidi D'Amelio's nationality? ›

What happened between Dixie and Charlie? ›

When filming one confessional together, the duo got into an argument when Dixie was discussing her rehearsal for a show she performed at the Fonda Theatre in Los Angeles. “I have rehearsal all day,” Dixie said. Charli replied, “I know, we're going.” Dixie hit back, saying, “Yeah, but I'm actually doing the rehearsal …

Where does Charli D'Amelio live now? ›

Is social tourist part of Hollister? ›

Social Tourist is the creative vision of Hollister and social media personalities, Dixie and Charli D'Amelio.

Is Charlie older than Dixie? ›

Charli D'Amelio was born in Norwalk, Connecticut, on May 1, 2004, the daughter of photographer and former model Heidi D'Amelio and business owner and former Republican Connecticut Senate candidate Marc D'Amelio. She has an older sister, Dixie, who is also a social media personality.

What happened with Heidi and Mark? ›

Marc explained that he felt like he “wasn't appreciated” so his “first reaction was to burn this s–t down.” The patriarch explained that things went from “zero to 100” with his and Heidi's relationship and he said, “I'm done with this marriage.” He went on to say that the decision to keep their martial problems out of ...

What political party is Marc D'Amelio? ›

Did Marc and Heidi divorce? ›

While things seemed bad to the family, Heidi confessed that divorce was not on the table for her and wanted to get through the rough patch with Marc by her side. “As I'm finding myself and I'm learning and growing in this time, the only thing that is in my mind is us doing that together.

What happened between LC and Heidi? ›

In the episode, Lauren Conrad ends her friendship with former housemate Heidi Montag after suspecting that Heidi and her boyfriend Spencer Pratt fabricated rumors of a sex tape involving Lauren and her ex-boyfriend Jason Wahler.

What happened with Heidi and Bolthouse? ›

8 Heidi's Job At Bolthouse Productions

Heidi opened up to Buzzfeed after The Hills about her entire plot line being manufactured, including a dramatic plot about her stealing a promotion from her coworker Elodie. That also means that Heidi being fired from Bolthouse was a scripted plot line.

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